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How does Google, Yahoo List Sites – Search Engine Algorithm Explained:
Most people think that SEO involves use of some magic formula or secret technique to get your site at top. Actually, SEO is a pure science. There are no secrets. If you have the time, you can also do what a SEO does.
Knowledge is power. With bit of more knowledge about Search Engine ranking, you will be in a powerful place to make a decision that will greatly reduce your perception of risk.
Please read following article on www.google.com that describes how Google ranks the websites. http://www.google.com/technology/
Specifically, read the following para on the Google Technology page:
"PageRank Explained (Reprinted from Google’s website)
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Most search engines work on the same principle as Google has stated above. In popular Internet terminology it is known as "Link Popularity".
Coming on top of search engine is like a winning a democratic election in USA or UK. There are many parties, candidates trying to be on top. But,
  the party or candidate that gets the maximum votes wins the election. Similarly the web page that gets maximum VOTES or Links wins the
  Internet Game and gets listed at top.
It is easy to check your site’s link-popularity or to verify how many votes you have got.
  Go to www.google.com and type: http://www.yoursitename.com
  This will show you how many votes or links you have got.
  Now type http://www.cyberwebglobal.com you will see we have got 350+ votes.
Search Engine Optimization Insights - Benefits of SEO :

Web promotion means listing your website at top position on leading search engines like Yahoo! And Google. With proper web site promotion and Search Engine Optimization of your pages and listing in leading search engines, your business will get a major boost.

Web site promotion is achieved with effective search engine optimization of your website for top listings in search engines.

This process is termed as Search Engine Optimization. Today, Yahoo! And Google are considered the Best Search Engine. To achieve best results, the web site promotion must be done in Internet’s Best Search Engine’s i.e. Yahoo! and Google. There are other best search engines like Altavista, AOL, Lycos etc. Your web site promotion is done in these major search engines as well...More


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