 |
|
 |
|
Benefits Of E-Mail Marketing |
Email marketing is one of the most powerful marketing
tools available for today's small organizations.
Like all critical services, Sales and marketing
demands high level of experience, skills and knowledge.
CGS prides itself in providing excellent service
at affordable prices to global customers since 1995.
We carefully review each Sales and Marketing project.
We have developed a proven methodology to successfully
execute project either directly or in association
of our partner network.
When you assign project to us, you are assured of
reliable execution on time - every time.
You can send the details of your requirement about
Sales and Marketing.
With advance technology, E-mail marketing gives
a new era of business opportunity.
|
|
|
Top Benefits of email marketing: |
|
Helps your sales team to reach the
target quickly and provide instant qualified leads
right to your sales team. |
|
The start cycle of an email marketing
campaign is much shorter than a traditional marketing
campaign. |
|
It is affordable, increases ROI
and also helps to measure the success of the campaigns,
based on click through and conversion data. |
|
Quick and Instant results |
|
Opportunity to link your business
whenever it is mentioned in review. |
|
Opportunity to have up-to-the minute
statistics reports and promotional campaign management. |
|
Global Access-You’ll get started
to make money instead of spending money |
|
Email lets you deliver your message
to the people (unlike a website, where the people
have to come to your message) |
|
Email Marketing has proven very
successful for those who do it right |
|
It costs much less than traditional
direct mail and produces a much greater response.
With opt-in email, there are: |
| |
|
No paper costs |
|
No postage costs |
| |
|
No printing costs |
| |
|
No handling charges |
| |
|
No return postage |
| |
|
No return mail handling |
|
| |
|
| Reporting
Structure – Email Marketing Reports |
We provide a campaign tracking report for your email
marketing to tradeisha.com members.
Detailed/Real-Time Reporting:
Individual Tracking/Profiling - Complete email action
history
|
Message-Based Reports - Opens,
clicks, bounces, unsubscribe, referrals
(send-to-a-friend); date ranges |
|
Filter-Based Reports |
|
Export Reports to Excel, Word, etc. |
|
Reports By Email |
|
Text Message Open Tracking |
| |
Custom Report Builder |
|
Top Domains Report |
|
Performance Benchmarking (List &
Message Indexes) |
|
|
|
|
| |
| Process
Of Email Marketing - Format, Account Manager, Frequency |
| |
|
| |
Formats : |
| |
Over the last four years Html and text-based formats have
switched roles as the primary email format used by permission-based
marketers for consumer related campaigns due to audience
acceptance, increased accessibility in broadband, and technology
advancements in the email messaging industry.
Although the use of richer media formats
offers more consumer interaction as well as ability to demonstrate
sound and video, the accessibility in broadband among consumers
is still a deciding factor when selecting an email creative
format. Rich media formats have increased over the last
couple years in use, but continue to make up only a small
portion of the overall consumer-based email campaign format.
Html email continues to dominate the industry
as the preferred format and ad copy choice among permission-based
email marketers.
Included in the strategic development of
permission-based email marketing campaigns is the decision
on which creative format should be implemented. Similar
to audience segmentation, demographic and geographic profiling,
content and timing, the format is an important factor of
an email marketing campaign.
|
| |
Some factors considered when determining the selected format
include: |
| |
Audience acceptance - Comprehending what email
client a list audience possesses and what email formats the
client supports. |
| |
Time to display - Calculating an
audience connection speed coupled with the creative file
size to determine the loading time for recipient to view
an email message.
|
| |
Source of broadcast - Depending
on the source used for a mailing, what creative formats
are supported; costs associated with broadcast; and file
location (hosted or embedded).
|
| |
|
| |
These have to be provided from your end. |
| |
|
| |
Frequency : |
| |
Email marketing
can be a very effective tool to inform customers of future
events, or attract new customers by increasing awareness
about what your site offers.
Success in email marketing does not come from thoughtlessly
blasting out email ads without working to build your own
customer base. The basis of successful email marketing is
to build existing in-house customer lists, augmenting them
by outreach through outside mailing lists.
Your own email list allows you to develop
a long-term relationship with your online audience -- to
communicate with and market to them over and over.
In conjunction with this, there is a strong argument from
successful marketers that long-term email campaigns only
work consistently when they are based on permission in the
first place. There are plenty of acceptable ways to market
your website by email, don't be tempted to take shortcuts
because chances are it could be your downfall.
It's important to stress that anyone considering email
marketing must read up on the subject of permission and
spam. If you don't understand the importance of permission
and the risks of ignoring it, then you could be heading
for commercial disaster.
Either you can decided it from your end or you can let
us decide the frequency. |
|
Account Manage: |
| |
For our assisted and full-service to clients, CGS assigns
a dedicated account manager who is your primary point of
contact for technical, strategic and best practice issues.
Our account managers work with your team to ensure that
your email marketing program is optimized for superior results.
|
| |
|
| |
Services Charges |
| |
|
Rs. 2 or 5 cents per email |
|
|
|
