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We are all aware of the Internet's power as a marketing, sales,
and research tool. At the same time, the Internet is creating unseen
erosion of brand identity, digital assets, and overall corporate
reputation. This means lost customers and revenue, greater total
cost of brand management, and the prospect of a legal problems absorbing
otherwise productive time and resources.
Everyday
your brand, reputation, customers are attacked in the online world.
Organizes worldover are taking strategic steps to guard against
domain hijacking, cybersquatting, typosquatting, spam, negative
branding, and inadvertent loss of domains.
Cyberweb's
Brand Management and Monitoring Programs Uncover the Threats, Risks
and Consequences without Complications. Attempting to protect your
brands and domain names through manual WHOIS searches would be time
and cost-prohibitive. Our solutions help firms
enhance
customer acquisition and retention, increase revenues, and lower
the total cost of brand management.Organizations invest substantial
resources in establishing brand equity in their corporate and product
names. Cyberweb has coined the term Brand Integrity as a
descriptor for our on-line Brand Management and Monitoring Programs,
created to specifically help large enterprises enhance customer
acquisition and retention, increase revenues, and lower the total
cost of brand management.
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What is On-line Brand Abuse? |
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On-line brand abuse occurs when your company name, product name,
or brand is used in another Website or Domain Name, specifically
to leverage your brand assets or divert traffic from your site.
The result? Lost revenue, customer confusion, and negative brand
associations with objectionable content (e.g., pornography, hate,
gambling, violence).
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What
are the challenges of managing multiple domain names ? |
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Domain name proliferation occurs as firms develop a Web presence
for their various products, brands, events, and corporate identities.
Further expansion of domain portfolios results from the purchase
of new, defensive and evolving Top Level Domains (TLDs and country
specific dot cc domains. The simple task of acquiring a domain name
has become a complex, time consuming and potentially brand-damaging
management challenge often requiring input from IT, legal, and marketing
personnel.
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Why should we take steps to
protect brands and domain names online ? |
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The economic impact of online brand abuse is significant. Business
issues resulting from online brand abuse include:
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- Traffic
Diversion -
Lost site traffic, and ultimately lost revenues, due to traffic
diversion schemes used by competitors and predators, including
unauthorized brand use in domains, site titles, meta tags, links,
logos, visible and hidden text.
- Reputation
Damage - Damage to brand equity and corporate identity through
negative brand association with objectionable content (hate, pornography,
gambling, violence, etc.).
- Potential
Loss of Trademarks - By failing to demonstrate vigilant enforcement
you can lose legal rights to your corporate or product trademarks.
- Vanity
Information - what is being said about you, your company,
and your products?
- Counterfeiting
- Is someone selling online counterfeits of your products?
Is your intellectual property being sold online?
- Illegal
Distribution -
Are your products being sold without your knowledge or authorization?
- Competitive
Intelligence - How are your competitors' branding their products
and services on the Web? What websites are they using? Where are
they advertising? Protect Your Brands Now!
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What
can I do to protect my brand names? |
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Gain awareness: To help you understand the potential scope of
your brand identity problem, Cyberweb Global provides a free report
on your brand abuse with the title the Problem Report. This report
outlines the numbers of sites and categories in which your brands
are being potentially abused.
Cyberweb
Global has also prepared the report on Domain Management. I have
enclosed the report with this email.
Get
the Facts: After we determine the scope of potential identity
abuse, we offer you detailed information about the sites using or
subverting your brands. By utilizing this brand management tool,
you are able to gather information on which sites are abusing your
company online, how they are perpetrating the abuse, and additional
information about each site (e.g., is the site live or parked; is
the site e-commerce enabled?). This information will help you prioritize
next steps and take action or not, improving the efficiencies of
your branding effort.
Take
Action: Cyberweb Global provides a secure, online Domain Management
System. This password-protected system gives you access to your
reports as needed 24x7x365. For simple cease and desist letter,
RNCA transfer and other legal notices, Cyberweb Global's expert
team can act on your behalf. For users needing complex legal advice
and assistance, Cyberweb Global offers contact information for law
firms offering services for clients with intellectual property matters.
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What
results can we expect Cyberweb Global to deliver and what is the RoI
? |
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Delivering
Results:
Improve customer acquisition and retention - Identify and eliminate
sites diverting customers through subversion of your brands
Lower brand -management costs - Identify and negate effects of brand
pirates.
Expedites remedies - Arm counsel with 100% relevant information
and case management tools to speed resolution.
Enhance Partnerships - Protect partner revenue streams from illegitimate
parties and counterfeiters.
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Delivering
ROI:
Enables more productive use of personnel.
Increases site traffic and revenues.
Lowers total cost of brand management.
Minimizes manual record keeping.
Eliminates revenues lost to piracy.
Optimizes legal resources.
Identifies additional licensing and partnership opportunities. |
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What
benefits does Cyberweb Global provide ? |
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Cyberweb Global's Brand Management Solution is a comprehensive domain
name management program that eliminates the complexity of managing
large domain portfolios and lowers your total cost of domain name
ownership. You get following benefits:
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-
Dedicated Account Manager
- Domain
Locking with Designated Approvals
- Guaranteed
Managed Renewals
- Proactive
TLD Recommendations and Registrations
- Domain
Proxy Management
- Managed
Transfer Services for Portfolio Consolidation
- 7x24
Support Hotline
- Audit
of Domain Portfolio within first 30 days
- Monthly
Activity Report and Strategic Recommendations
- Domain
Searches of entire Internet to identify Potential Conflicts with
your registered or requested domain names
- Backordering,
Sunrise and Landrush filings
- UDRP
Support
- Multi-Registrar
Services
- International
ccTLD Support
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How
do I sign up for Cyberweb Global's Brand Management Services ? |
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Most International firms charge around US $ 15,000 per annum for
the type of services that Cyberweb Global provides for brand management
and protection. Cyberweb has team of qualified brand experts, marketing
professionals and attorneys to provide complete brand management
solutions. As a service to our large domain buyers and enterprise
customers, we provide brand management services free for the first
year to all corporate customers with domain portfolio of more than
25 domain names.
We
strongly recommend that you sign up for Cyberweb's brand protection
and management service to get additional protection and security
at no extra cost.
To sign up, just respond to this email and we will send you the
sign up form and letter of engagement.
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How
do I get free report on Brand Abuse for my company ? |
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Just click on this link to get your brand-abuse report.
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